Connie Castello, ARM® (Accredited Residential Manager), is Vice President of Multi-family Operations for Centra Partners, LLC. She brings a fresh & uniquely effective approach to the property management industry, Centra Partners, and her clients. With years of education, training, and “hands-on” experience in both marketing and management, she has been recognized by her peers as a industry specialist. During her career with Centra, she has helped to forge a company-priority philosophy of “excellence” in every challenge. Core competencies are: portfolio management, operating management, team management; business development; underwriting/proformas; finance; asset management & marketing.
With over 35 yrs. of personnel, administrative, operational, & marketing expertise, Ms. Castello is responsible for the oversight of Centra’s Multi-Family Operations. Connie is exceptional at developing high-performance teams who ensure peak performance. She is experienced at maximizing the financial performance of a property, & maintaining the physical integrity of assigned communities. She is well-versed in analyzing current trends & market/submarket conditions. Implements marketing/leasing programs to enhance & maximize asset performance. Ms. Castello visits and inspects sites, prepares owner reporting packages for budgets/business plans, monthly owner’s reports, and capital improvement programs (to maximize performance of an asset). Monitors/analyzes monthly financial performance, rent variations, and maintains market intelligence, communicates pertinent information & primary issues with ownership. Assures adherence to all government regulations, including Fair Housing, Equal Employment Opportunity, ADA & OSHA. Recruits and retains site employees, ensures training benchmarks are met, monitors marketing plans & makes adjustments as needed. Exceptional experience in recruiting/interviewing, administering personnel policies & evaluating employees. Authorizes overtime. Supervises all aspects of lease-up efforts, reviews leasing & occupancy activity to meet budget expectations. Evaluates risk management & prepares emergency responses. Handles all escalated service issues in assigned portfolio. Her fine-tuned attention to detail improves contracts and outcomes. Ms. Castello has decades of development & training of leasing agents & property managers. She drives sales, increases profits, conducts specials. She oversees resident relations & social media objectives. She shops the competition. Is focused on ensuring owner’s goals & objectives are identified & achieved. Connie is able to develop creative solutions, in collaboration with owners, for owners.
Connie’s combination of experience & education, makes her uniquely qualified to skillfully represent Centra & our diverse portfolio. Ms. Castello holds the ARM®, Accredited Resident Manager, an IREM designation; she is a TDHCA Tax Credit Compliance Certified Specialist; holds a HUD Certification in and COS (Certification Occupancy Specialist) since 2005.
